Genuin's web-application is short form video based social media platform where users can watch short form videos as well as engage in communities.

- Refactored legacy project code to improve performance and maintainability, reducing load time by 50%.

- Since Genuin provides white-label solutions to its clients, the platform required highly customizable theming capabilities. I collaborated closely with the design and product teams to implement pixel-perfect, client-specific designs.

- Worked with hls.js to ensure smooth ans flawless video streaming on platform.

- Implemented lazy loading and code-splitting to further reduce TTI (Time to Interactive) and improve user experience on low-end devices.

- Used TanStack Query for optimized API fetching and caching, improving state handling across the application and developer experience.

- Integrated Google's IMA SDK to enable pre-roll and mid-roll video advertisements, supporting VAST-compliant ad formats and enhancing monetization capabilities within the platform.

- Delivered and deployed white-labeled versions for clients like Ogonuts and Carlist.

Genuin's web-sdk is used to integrate Genuin's various component into client's websites, enabling high engagement through short-form videos.

- Ensured all flows(positive/negative) worked correctly on client's websites without affecting performance on consumer websites. While maintaining scalability of the codebase.

- Implemented code-splitting and dynamic chunking using Rollup to reduce the SDK’s initial bundle size by 40%, significantly improving load performance on client websites without compromising functionality.

- Built automated testing (unit and integration) suites to ensure SDK's resilience and prevent regressions on client environments, reducing QA validation cycles from 3 to 2.

- Designed SDK to provide simple integration steps while hiding implementation complexity, enabling faster client onboarding.

- Examples: India Food Network, Ogonuts.

- Built Genuin’s marketing website using Next.js and Tailwind CSS with a headless Sanity CMS integration.

- Utilized Incremental Static Regeneration (ISR) and Static Site Generation (SSG) to reduce unnecessary API calls to the Sanity backend, effectively lowering backend usage and associated costs.

- Enabled the marketing team to manage and publish blogs for Genuin’s Resource Center by integrating a headless CMS, giving them full flexibility to update content without developer involvement.

- Developed dynamic blog templates and static pages to showcase company vision, updates, and key product features.